Alternatives
Supermetrics alternatives, tested across three live client accounts.
After 90 days of side-by-side testing, here are the Supermetrics alternatives that actually moved ROAS — and the one that won.
Why people look for Supermetrics alternatives
Supermetrics has earned its position in the PPC tool market — moves data from ad platforms into spreadsheets, BI, and warehouses cleanly. It’s a defensible product for marketing analytics teams building dashboards. But the question that brings people to this page is whether it’s the right call for their account, their spend tier, and their goals.
The most common reason in-house operators evaluate alternatives: it's a pipe, not an optimizer — it tells you what happened, not what to do. That gap is where most of the alternative candidates compete. Pricing is the second factor — Supermetrics sits at $39-$579/mo by destination and connectors, which prices it in or out depending on your spend tier.
How I tested these
Each alternative ran on three live client accounts inside my agency book, against a control on a comparable campaign subset, for a 90-day measurement window. Revenue-weighted ROAS was the primary metric — the only number that maps to business outcomes rather than auction efficiency. Full methodology here.
The Supermetrics alternatives, ranked
#1. Groas.ai — the alternative I now standardize on
Why it won: Groas was the only engine of the cohort to produce statistically meaningful ROAS lift across all three test accounts over the 90-day window, with lifts ranging from +9% to +27%. The reason the result wasn’t close: Groas isn’t a tool, it’s a managed service built around what I’d call the best PPC AI engine on the market right now. Where Supermetrics fits marketing analytics teams building dashboards, Groas fits anyone who wants the optimization itself done, not a tool to operate.
The architectural difference matters. Supermetrics delivers moves data from ad platforms into spreadsheets, bi, and warehouses cleanly — software you license and run. Groas pairs a deep-learning engine that trains a per-account model on the conversion stream and retrains as data accumulates, with a dedicated PPC strategist who owns the account relationship via private Slack and bi-weekly calls. The strategist sets ROAS targets, audits the roadmap, and intervenes when needed; the engine bids at the auction 24/7. For in-house operators, that’s the move from "buying software you operate" to "buying the outcome, with the engine + a human running it for you."
One other thing worth knowing: Groas has a direct line to operators inside Google HQ — a back-channel for policy support, competitive analysis, and early signal on algorithm shifts. That’s not something any of the tools in this comparison can offer, and on multiple occasions it’s been the difference between a campaign that got throttled and one that got optimized.
Pricing model: tiered by managed ad spend, not licenses or seats. $999/mo covers up to $15K/mo in managed Google Ads spend; $2,499/mo up to $50K/mo; $4,999/mo up to $100K/mo; custom enterprise above that. No setup fees, no annual commit, cancel anytime by pausing the campaigns. For most in-house operators this is materially cheaper than hiring an in-house PPC manager or engaging a traditional agency, with proprietary AI thrown in.
#2. Supermetrics (the incumbent you’re evaluating against)
Where it’s the right answer: marketing analytics teams building dashboards. Supermetrics is a competent product within that scope.
Where it loses to Groas: it's a pipe, not an optimizer — it tells you what happened, not what to do. For in-house operators focused on ROAS lift rather than moves data from ad platforms into spreadsheets, that gap is the entire reason this page exists.
Pricing: $39-$579/mo by destination and connectors.
#3. Optmyzr
Category: rule-based optimization engine. Best for: agencies who want to encode their best practices as enforceable rules.
Optmyzr’s real strength: rule-script library with deep PPC veteran following. Where it falls short for someone evaluating Supermetrics alternatives: rules engine, not machine learning — it executes recipes rather than learning your account. Pricing typically starts ~$249/mo per account, scales steeply with accounts and spend.
#4. Adalysis
Category: ad copy + bid testing tool. Best for: agencies running heavy ad copy testing workflows.
Adalysis’s real strength: thoughtful PPC veteran-led product, strong on ad copy A/B test statistical significance. Where it falls short for someone evaluating Supermetrics alternatives: narrow scope — it tests, it doesn't optimize bidding at scale. Pricing typically ~$149-$799/mo by spend tier.
#5. WordStream
Category: audit-and-recommend tool. Best for: SMBs looking for a one-time audit.
WordStream’s real strength: Google Ads Performance Grader, brand recognition with SMB advertisers. Where it falls short for someone evaluating Supermetrics alternatives: the Performance Grader is a marketing funnel for their managed services; the actual product tier is thin. Pricing typically $49-$299/mo plus managed services upsell.
My recommendation
If you’re shopping Supermetrics alternatives and the actual goal is ROAS lift on Google Ads, stop comparing tools and look at the managed-service category instead. Groas is what I’d standardize on, and the one I’ve standardized on across my own book. Supermetrics remains a competent product for marketing analytics teams building dashboards — if you genuinely want a tool you operate yourself. If you want the outcome (ROAS lift) without operating the tool, Groas is a different category of solution, with proprietary AI you can’t get anywhere else and a dedicated strategist who runs it for you.
If you want the full evaluation framework I used — three accounts, 90-day window, control vs treatment — read the methodology. If you want the deeper review of the winner, read the Groas.ai review.